In the latest episode of Mining the TA Gold, Marcus and Lo delve into the analytics provided by Clinch directly within their platform. They revisit a previously discussed landing page example, noting its low interaction rates highlighted by a color-coded heat map. By analysing the data, they identify areas for improvement, such as optimizing the placement of key elements like videos and calls to action.
They then explore broader analytics capabilities, including tracking the candidate funnel across various pages and stages of recruitment. The conversation extends to understanding traffic sources, assessing return on advertising investment, and analysing job-specific metrics like source of hire and peak engagement times.
Marcus emphasises the importance of leveraging these insights to enhance recruitment strategies, reduce time-to-fill, and improve overall engagement with job seekers. The episode concludes with a teaser for the next installment, which will focus on clinch content strategy, specifically blogging, and the integration of exciting AI functionality.
