In today’s competitive job market, sourcing the best talent is crucial for the success of your organisation. With so many tech options, it’s difficult to know where to begin when selecting recruitment tools to support your strategy. Let’s unpack today’s must-have hiring tools to attract, engage and convert top candidates.
1. A careers site with personalised content
64% of jobseekers start their research on the careers site, making it their first point of contact with your organisation. It needs to make a strong impact, show relevant information and be easy to navigate. The best careers sites make it easy for jobseekers to find what they’re searching for: they have FAQs, and feature real stories from employees that highlight the company’s EVP.
Research shows that today’s candidates prefer working for companies that show a strong commitment to diversity, equity, and inclusion, and for companies whose values align with their own. Use your careers site to showcase to jobseekers what your company stands for.
When targeting specific talent segments, top companies will also use custom landing pages or microsites to share information and content specific to those departments or roles —which has been shown to increase careers site conversion rates.
2. Recruitment Marketing CRM
Engaging candidates throughout the recruitment process is essential to driving high-volumes of quality applications. A Recruitment Marketing CRM tool helps build relationships with potential candidates in the pre-apply stage by helping to build warm talent pools. Using automation, hiring teams can then take these talent pools and nurture them with custom workflows.
By drip-feeding relevant content, job ads and company information to prospective applicants, you can keep them interested and encourage them to hit ‘apply’. The Clinch CRM integrates with a wide range of Applicant Tracking Systems (ATS) to maintain connections even after the application is submitted. Plus, with deep insights and analytics, hiring teams gain insights into the source of high-quality applicants to help inform strategic decision-making moving forward.
3. Applicant Tracking System (ATS)
An ATS helps to streamline the recruitment process and allows recruiters to sort and manage applicants more efficiently. Hiring teams can track and sort applications based on specific criteria, and manage candidate communications with applicants at-scale. An ATS saves recruiters time and effort and ensures a consistent application process from start to finish, including candidate selection and progress tracking.
4. AI and automation
This year, we’ve seen a meteoric rise in the prevalence of AI and automation in recruitment processes. Many tools are powered by AI or enhanced with automation to help make the hiring process more efficient. For example, AI chatbots can help answer candidate questions, and automated job alerts can drive more applications around-the-clock.
Using AI and automation tools to support with administrative or repetitive tasks helps hiring teams to engage jobseekers faster, improve candidate experience, and reduce overall HR costs and time-to-hire. These tools free up recruiters to spend more time building relationships with candidates and humanizing key touchpoints throughout the hiring journey.
5. A strong employer brand
Employer branding serves as a powerful tool in the talent acquisition process, playing a pivotal role in proactively attracting ideal candidates. By clearly defining your organisation’s values, workplace culture, and personality, you can stand out amidst fierce competition in the job market. A crucial aspect of effective employer branding is showcasing not only the tangible benefits and ‘perks’ on offer, but also the intrinsic value of the work candidates will be involved in. Employee-generated content is a great way to demonstrate these more intangible aspects, like culture and day-to-day life. Employee-generated content builds trust and authenticity through peer to peer engagement, as opposed to corporate ‘spin’.
Ready to Elevate Your Talent Acquisition Strategy?
Discover the power of Clinch’s state-of-the-art recruitment marketing platform. Promote your employer brand, manage candidates effectively, and source top-tier applicants with smart careers sites, automated communication, and a customisable CRM. Take a 3-minute tour of Clinch and see how it can accelerate your talent strategy today.
