0%
reduction in time
to hire
0 hours
a week per recruiter saved on sourcing and outreach
0%
of total hires from proactive sourcing – 5%+ from the previous year
0%
faster at closing jobs for hard to fill roles
The challenge
Golden Hippo is a direct-to-consumer company with a portfolio of over 20 brands in the health and wellness, beauty, and pet food sectors. Producing everything in-house, Golden Hippo hires talent from a wide range of specialties and backgrounds.
On a rapid growth trajectory, Golden Hippo have been experiencing their highest hiring targets in company history. The growing demand for talent has increased recruiters’ workloads, making it harder to efficiently fill roles with top-quality candidates while keeping all applicants updated and engaged throughout the hiring process.
The focus
Since implementing the Clinch Recruitment Marketing Suite, Golden Hippo has built a successful inbound recruiting strategy in partnership with their employer branding team. By growing an engaged talent community within the Clinch CRM, their recruiters have a first port of call to go to when sourcing candidates that are already aware of their brand.
“Clinch is our first filter. The candidates in Clinch are already engaged with Golden Hippo and oftentimes are much quicker to respond to outreach.”
– Delaney Cantrall, Director of Talent Acquisition and Programs at Golden Hippo
To take their proactive recruitment strategy a step further and build on their inbound success, Golden Hippo wanted to uplift their outbound sourcing efforts by leveraging the new Clinch LinkedIn CRM Connect integration. By actively sourcing candidates, Golden Hippo aimed to increase the efficiency and time taken to fill their increasing number of roles, including high-volume and hard-to-fill positions.
“While we get incredible inbound candidates through Clinch, it’s important that we’re actively sourcing to seek out top talent and build pipelines for upcoming roles.”
At Golden Hippo, the candidate’s experience is of utmost importance. The team wanted to ensure every applicant heard from them regardless of the hiring outcome. To help achieve this, they needed a streamlined solution to automate communications, keep candidates engaged and nurtured throughout the hiring journey.
The solution
Golden Hippo was one of the first Clinch customers to adopt the new LinkedIn CRM Connect integration. It enables talent acquisition teams to sync data between their Clinch CRM and LinkedIn Recruiter, enhancing productivity, and saving critical time previously spent navigating between systems.
“Getting set up is so easy. We just let the Clinch team know we were interested in implementing LinkedIn CRM Connect and we were ready to go right away!”
The integration has reduced the amount of movement between systems, saving each recruiter 5 hours a week on sourcing and outreach. Golden Hippo can now view LinkedIn profiles, applicant history and communications directly in Clinch. When sourcing in LinkedIn, they can easily identify which candidates already exist in their Clinch CRM. The integration has empowered them to source more effectively, reaching 16% of total hires from proactive sourcing, an increase of 5% from the previous year.
Key results
0%
reduction in time
to hire
0 hours
a week per recruiter saved on sourcing and outreach
0%
of total hires from proactive sourcing – 5%+ from the previous year
0%
faster at closing jobs for hard to fill roles
With just one click, Golden Hippo can now export candidates from LinkedIn into Clinch, where they can communicate through additional channels including SMS and email. Using Clinch behavioral insights, Golden Hippo can personalize communications based on candidate activity and content they have engaged with on their career site.
“It has enabled more ways to communicate with candidates beyond just InMail. We are able to do our homework, and see where candidates have engaged on our company web pages and cater our outreach or conversations with them to those interests.”
Alongside personalized outreach and communications, Golden Hippo uses the nurture workflows in Clinch to ensure an outstanding candidate experience. When recruiting for roles with multiple head counts and high volume, they’re able to retain candidates throughout the process and notify them of a high number of applicants.
“By setting up an email flow with our nurture stage, we’re able to send candidates on an email journey that keeps them engaged while providing recruiters time to get through resumes and really give those resumes and candidates the attention they deserve.”
By nurturing silver medalists using the Clinch CRM recruiter workflows, they have swiftly filled similar positions with qualified candidates.
“We hired two candidates back to back. As soon as we filled one head count for a position, another similar role opened and we had a silver medalist candidate in the nurture stage that we continued to stay connected with and were able to move that candidate through the process within 4 days.”
With access to talent communities of warm candidates within their Clinch CRM, Golden Hippo can get a head start on hiring and finding quality candidates faster. This has reduced the time roles are open by 25%, from over 60 days, down to 45 days. Golden Hippo has been able to close positions more efficiently and no longer has any aging roles in their books.
“You’re always starting with warm candidates, there’s no need to start any search from scratch!”
Watch the on-demand webinar to see how Golden Hippo has uplifted recruiter productivity and accelerated hiring with LinkedIn CRM Connect.
