The majority of businesses have a career site, but often, it’s not optimized to be part of the talent acquisition strategy. There are several easy ways to revamp your career site: From demonstrating your employee value proposition to writing meaningful job descriptions and sharing employee stories. A great career site helps you engage candidates and convince them to hit ‘apply’.
Importance of an effective career site
An effective career site helps entice top talent to your organization. Here are some specific reasons why improving your career site is so important:
- Your business will remain competitive. By optimizing your career site to engage job seekers, you’ll stand a better chance against competitors. Engaging candidates in the pre-apply stage increases your chances of nurturing them into applicants.
- You can showcase your employer brand. Candidates want to know what they’ll receive in return for their hard work. An optimized career site will help job seekers better understand your employer brand and employee value proposition — and benefits packages or other perks of becoming an employee.
- Candidates can better connect with your company. An effective career site will help job seekers understand your organization and its mission and values. When a candidate feels a connection to your purpose, they’ll feel more compelled to apply.
How to optimize your career site
Your career site is an integral part of attracting, recruiting and engaging high-quality candidates. Here are four ways to optimize your career site.
Demonstrate your employee value proposition and employer brand
By defining your employer brand and showcasing your employee value proposition on your career site, you’ll help candidates better understand your company’s values and mission, as well as the benefits you can provide them as their employer. State this information and make it visible so candidates don’t have to search for it.
Write meaningful job descriptions
Your job descriptions should accurately reflect the role for which you’re hiring, including details like experience and skills required, commitment needed, and other expectations. Additionally, include the benefits candidates will receive from working for your company. Often, employers will focus on what a candidate will give to the company rather than what they as a company can offer the employee. Make the potential professional relationship a two-way street from the pre-apply stage by prioritizing your candidates’ needs.
Highlight your unique company culture
Your company culture can be a great selling point for your business if highlighted the right way. For instance, rather than using buzzwords like “fast-paced” or “results-focused,” consider what makes your company unique and the factors that might attract the right candidates.
Examples of unique selling points for company culture includes the value and resources provided for employee growth or, employing a team of creative individuals who prioritize passion over perfection. Find what sets you aside from competitors and highlight that information on your career site.
Prioritize inclusivity
According to a recent survey by the Society for Human Resource Management (SHRM), only 57% of recruiters assert they specifically develop talent acquisition strategies to attract diverse candidates. When developing your career site, cast a wide net to attract candidates of all backgrounds. Remain mindful of how inclusive your language is and how it appeals to candidates of all identities and abilities. While you should give details regarding your skills and experience requirements, avoid a “laundry list” of requirements that only appeals to a specific group of people.
Businesses looking to find stronger talent and streamline their hiring process should consider Clinch. Clinch builds integrated career sites with a candidate/talent CRM and marketing automation technology for a full-scale hiring platform HR and talent teams can use to build organic hiring results. Learn how Clinch could benefit your company with a 3-minute virtual tour.
