In this episode of “Mining the TA Gold,” Marcus and Lo explore effective blog content strategies to enhance candidate engagement and provide an authentic glimpse into organizational life. They emphasize the importance of diverse, regularly updated blog content, as demonstrated by companies like Golden Hippo and APM, which utilize blogs to share personal stories, leadership insights, and workplace culture. Highlighting the powerful impact of blog content on recruitment, they cite an example where a client hired ten candidates in a month who had interacted with their blogs.
The webinar showcases the functionality of their platform, allowing users to create targeted blog content efficiently. They demonstrate the AI-powered content generation tool, which can draft initial blog posts on topics such as “a day in the life of a solutions engineer,” offering different writing styles and tones to suit various audiences and purposes. This tool not only saves time but also ensures the content maintains authenticity and relevance. The session concludes by reinforcing the value of blogs in showcasing internal mobility and commitment to employee growth, and hints at future topics, including workflow automation and tagging in the platform.
